The Best Natural Cruelty Free Mascara

Today I’ve got a brilliant natural beauty swap – a natural cruelty free mascara!

But first you may have noticed I’ve changed my name to – “Does it Work?”  Shirlaw Sanctuary is the name I use for my salon and it has worked really well, and I thought this blog would be an extension of that. However this blog has gone off on a journey I didn’t expect, and is taking off rapidly!  So I have decided to separate the two businesses. “Does it Work” fits really well with my reviews, after all, it’s all very well choosing natural products over “big brand” ones, but what we need to know is – “Does it Work?” So it’s my mission with this blog to bring you the best natural, cruelty free alternatives to big brand products. We all want to live a more natural, non-toxic life, but don’t always have the time to find the alternatives that work as well as what we are currently using. So I am going to do all the research so you don’t have to.

We all love mascara, in fact when asked most women say it’s the one cosmetic we couldn’t live without. But why do we need to use a natural mascara? There are many dangerous chemicals found in mascara.

The most common offenders are;

  • Parabens – linked to breast cancer
  • Phthalates – cancer causing agents that damage kidneys, liver and lungs.
  • Petroleum products – have shown to cause anaemia and damage the nervous system
  • Coal Tar Dyes – contains carcinogenic compounds
  • Formaldehyde – eye, nose and throat irritation

These are just some of the ingredients we want to avoid, but these are definitely enough to make me want to swap my big brand product. So I’ve been researching natural brands, and finally, after trying loads of natural mascaras, I have finally found one I’m very happy with!

PHB mascara has everything you want in a mascara; it’s inky black, it adds volume, lengthens, and it doesn’t smudge or flake. My favourite thing about this mascara is it’s lovely and wet, it doesn’t go dry like normal mascaras. I normally end up pumping the brush at the bottom, to try and get more mascara on the brush, but with this mascara you don’t have to do that, even when it’s near the end. I love how it makes my lashes look long and really black too.

I also love the ethics behind PHB Ethical Beauty (Pure Handmade British.) They are a British family business with a revolutionary range of award winning ethical beauty products, that are Natural, Vegan, and Cruelty Free. All their products are handmade in the UK, and their packaging is 100% recyclable. They care about the ethical side side too, and I love this piece from Martin Luther King on their site;

“A Christmas Sermon on Peace” (1967)

It really boils down to this: that all life is interrelated. We are all caught in an inescapable network of mutuality, tied into a single garment of destiny. Whatever affects one directly, affects all indirectly. We are made to live together because of the interrelated structure of reality. Did you ever stop to think that you can’t leave for your job in the morning without being dependent on most of the world? You get up in the morning and go to the bathroom and reach over for the sponge, and that’s handed to you by a Pacific islander. You reach for a bar of soap, and that’s given to you at the hands of a Frenchman. And then you go into the kitchen to drink your coffee for the morning, and that’s poured into your cup by a South American. And maybe you want tea: that’s poured into your cup by a Chinese. Or maybe you’re desirous of having cocoa for breakfast, and that’s poured into your cup by a West African. And then you reach over for your toast, and that’s given to you at the hands of an English-speaking farmer, not to mention the baker. And before you finish eating breakfast in the morning, you’ve depended on more than half the world. This is the way our universe is structured, this is its interrelated quality. We aren’t going to have peace on Earth until we recognize this basic fact of the interrelated structure of all reality.   

What a lovely reminder that we all need to care about the people who make our products, how they are made, and what is in them.

If you would like to try PHB Mascara, it retails at £15.95 and you can purchase it here.

 20% of all profits go to charity.


See you soon with more non toxic swaps!

Natalie x

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About Me

Hi, I’m Natalie Shirlaw, a professional hair stylist on a personal wellness journey.

My aim is to help women live a more natural life that will leave them looking and feeling amazing. Ever since I was 10 I’ve been fascinated with the hairdressing business and officially started working when I was 14. I’ve worked in some of the top UK salons and for some of the best hairdressers in the world, and I now have my own salon in Kent.

 As a hairdresser I’ve always wanted to give my clients the latest and best products and even ended up being a technical consultant for L’Oreal, but one thing was common throughout my career - 

I am passionate about finding natural and organic products that work just as well as the big brand alternatives, and that are ultimately better for you too. For over 10 years I’ve been actively researching, and testing as many products that I can. Everything from skincare, to makeup, to food and even home wear. I’ve been incorporating these products and tactics into my daily life since and I’ve never felt better. Outside of my regular work I’ve studied martial arts and other Eastern practices like Reiki, meditation, Feng Shui, EFT and NLP.

 So as you can see I’m a big advocate for all around healthy and natural living. I’ll be sharing my best tips, tactics and products here, that you can implement easily to live a more natural life, where you can feel and look amazing. I’m really excited to have you with me on this journey and can’t wait to see what we can accomplish together!

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